High Rankings Advisor
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The High Rankings Advisor is an informative and witty, free email newsletter with over 25,500 subscribers, written by Jill Whalen. Jill keeps no secrets when it comes to search marketing and optimizing sites for high rankings. If you read each issue of this SEO newsletter and follow through with Jill's advice, you will see your search engine traffic and conversions soar just like many readers before you.
Read the latest issue below, and subscribe today!
I've got a great guest article for you today from copy queen Karon Thackston. In fact, by the time you read this, I'll be spending time with Karon in person in NYC for the SMX East conference. I'm looking forward to catching up with her, as it's been ages since we were last together.
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How Poor Usability Can Kill Your Copy and Conversions - It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process. Take, for instance, e-commerce–type copy. Do you realize that what happens after your customers read your copy could make or break your sale? I'm not talking about shopping cart abandonment. I'm talking about good communication that keeps the buying cycle moving forward. Let me give you a real-world example.
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| Stuff You Might Like: Jill's Latest SEO Columns - In case you missed them, my September columns for both Search Engine Land and TalentZoo are definitely worth a read (if I do say so myself!).
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| | Affect of a Domain Name on Search Results - Advanced Forum Thread - Forum member "wassim" asks if a domain name affects the search results, and if so, how much effect does it have?
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| HRA Wrap-up 241 - We've had a good response so far for our SEO Lunch & Learn on Nov. 7. There are still a few seats left, if you're interested in joining us. There's no charge and no catch!
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No Q&A today, just an article on an SEO topic that has been on my mind lately.
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SEO Is Not a Last-Ditch Effort - Sales are down for many businesses due to the slow economy. Business owners and CEOs are looking for that one thing that can pull them through the hard times and keep them afloat. When times get tough, many turn to SEO, hoping that it will be the ticket to increased sales. While SEO is almost always a good idea, if you're counting on it to save a failing business, you may want to rethink things.
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| There IS Such Thing as a Free (SEO) Lunch! - Once again, there IS such a thing as a free lunch and it's happening on November 7, 2008 at the High Rankings office in Framingham, MA.
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| | Newbie Web Designer Needs Direction - Forum member "wonder371" is wondering which software products and programming languages would be the best for him as he embarks on his new career as a website designer.
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| Advisor Wrap-up: Good Times With Others - So let's see, what has happened since the last newsletter? The September SEO Training Class went very well as usual, so now it's time to gear up for October's.
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The big news over the past few weeks was the release of Google's new browser called "Chrome." At first, I was not going to bother trying it because I am very pleased with Firefox and all my customized extensions. But, alas, I got sucked in...
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Measuring Success Beyond the Search Engines - I admit it. I'm a Google Analytics junkie. I try to stay away, but every now and then I hear it calling my name and I break down and log in. I feel the familiar rush of excitement running through my veins almost instantly. And I know anything else I may have planned to do that day won't get done because I'll be in my own world for hours. My analytics world. Just me and my stats. Ahhhhhhhhhhhh…
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| Free Pass to SMX East - The folks at Search Marketing Expo have graciously provided us with a free pass to SMX East to give away to one lucky Advisor subscriber. The conference is being held in NYC October 6–8.
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| | Example of Nofollow in Action, Unsustainable? - Last week Twitter decided to remove the ability to gain any link popularity via people's Twitter profile page. This set off a firestorm from some SEOs who always look for as much link popularity as they can gather. What really made them mad was that they felt that Google (via Matt Cutts) had "bullied" Twitter into the decision.
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| HRA Wrap-up 239 - Got to continue preparing for this week's SEO Training Class so will end this now.
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It's time once again for an SEO Q&A email bonanza issue of the HRA. For those who are new here, the email bonanza issues are basically me digging up some of the SEO questions I've received during the past few weeks and posting them with my answers.
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Can Google Follow Non-www Links? - For purposes of discussion, let's say my main URL is www.example.com. I have a plethora of links in my site for indexing purposes between pages. The page links all go to their respective pages properly, but are linked to example.com (without the www part).
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| Blog on Different IP - I'm wondering if there is more link value provided by a new blog if it is hosted on an IP with a different C block than the IP address of the web site itself. The owner of the business would be writing the blog and sharing business expertise with the idea of building the brand of the business.
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| | Getting Search Engines to Re-crawl - I recently set up a new site, which isn't something I often do, and forgot to set up the meta title and description. Now what is called up on Google for my site is HOME and a sentence from mid-page. Now that I have fixed the Web problem, how do I get the search engines to do another crawl of the site?
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| Top Search Engine Ranking Software - I'm about to renew our contract with our search engine ranking optimization software, but thought I'd check out other options before committing. What do you folks use?
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| | Stuff You Might Like: Recent Interviews With Jill Whalen, CEO High Rankings - I had the pleasure of being interviewed recently by a number of online marketing folks and thought you might enjoy learning more about me and my thoughts on a plethora of search marketing issues.
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| Advanced SEO Forum Thread: Will Google Suggest Changes in the Way You Optimize? - Google has announced that they are rolling out "Google Suggest" this week, which will provide searchers with a list of query suggestions when they start typing into the search box.
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| | Advanced Forum Thread of the Week: Important Hub Pages in Supplemental / Not Ranking - Forum member "don h" discusses a website problem that's been plaguing him for ages.
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| High Rankings Advisor 238 Wrap-up - Lots has happened since the last newsletter.
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