High Rankings has assembled a powerful team of industry experts to
help you succeed in the complicated world of search marketing.
Gain
the SEO/SEM knowledge that hundreds have learned through High Rankings
in-person training sessions, but in the comfort of your own office or
home.
Learn what search marketing is and what it is not. Gather information on how technical issues such as redirects, dynamically generated sites and domain and file naming can affect your search rankings.
Effective Keyword Research - Christine Churchill, Key Relevance
Tips that will help you identify the search words your customers really use to find your product.
Unlock the secrets of how to speak the customer's language and increase your conversions (converting browsers to buyers).
Learn the simple four-step process for identifying the keywords your audience is using to find you.
Find the tools (some of them low cost or even free) to use for successful keyword research.
Discover the number one source of effective keywords (you might be surprised).
Learn why less popular phrases may actually provide you with more targeted traffic.
Copywriting Your Way to Success - Karon Thackston, Marketing Words
Search engines are text machines. That means effective, customer-centered copy is always your #1 ace in the hole for high rankings and excellent conversions.
Discover THE key to writing successful copy (it is not as hard as you might think).
Learn to clearly define your target customers and how to write copy that speaks specifically to them.
Outline practical techniques for writing with keywords so that your copy does not sound stiff or forced.
Gain immediately usable skills to write copy that converts and ranks high.
The Nitty-Gritty of Writing for the Search Engines - Jill Whalen, High Rankings
With simple quick fixes, you may be able to Instantly transform your existing copy.
Discover how to edit existing copy that wasn't originally written with keywords in mind ensuring that it retains the original readability and marketing "flow."
Master how to double check all newly written keyword-rich marketing copy to ensure all possible keyword opportunities have been found.
Outline techniques for maximizing keyword phrases through the use of singulars and plurals.
Gain insights on how to use bonus phrases to drive even more targeted visitors to your site.
Learn how to create more powerful title tags and use alt attributes to enhance your web site for both users and the search engines.
Countless people rush head first into building or improving their websites without taking a single look at their web stats. You'll be amazed at what this data reveals!
Develop a proper understanding of the analytics process and how it can improve your sites' SEO and usability.
Learn what numbers to track and how they affect change on your site
Develop an analytics process for your business that results in positive changes to your website
Google is not the only way to drive web site traffic. Find out how you can "un-google" your search marketing by the use blogs, social media and online PR to attract qualified visitors to your web site.
Five things you need to know about blogs
The do's and don'ts of marketing with social media
Tips on press release optimization and news search
How can you use social media to promote your web site
The power of content and a network of distribution
How to pull it all together: SEO, blogs, PR and social media
"Confirmed what I'm doing right, added to what I did not know. I liked that it was basically to the point and didn't waste any time." Patty Kuzara High Rankings Seminar Attendee in regards to the seminar as a whole
"Karon's method is very comprehensive; easy to understand and use. I wouldn't change anything about this session." Seminar Attendee in reference to Karon Thackston's Copywriting session
"Scottie provided very clear, good info that was well organized." Seminar Attendee in reference to Scotie Claiborne's session.
"Matt makes the complicated simple, which is an artform!" Leona Harley Seminar Attendee, in regards to Matt Bailey's Web Analytics session
"The Pay-per-click session was a great presentation. It kept me awake after lunch! I had jet lag so that's impressive." Seminar Attendee in reference to Christine Churchill's Paid Search session.
